New Vertical Farming with technology in Grocery Stores


Berlin-based startup Infarm a new idea approach rather than your typical indoor vertical farming. The company utilizes a modular approach for their go-to-market strategy.

Infarm’s modular vertical farms help promote a healthier lifestyle. Urban areas have hard time getting their fresh supply of greens. Infarm makes sure that their crops are, indeed, fresh. Located in places frequented by customers, such as grocery stores, shopping malls, and even in restaurants. You’d see the crop, pick out the produce that’s ripe for harvest, and place it in your grocery basket.

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The firm designed new technology including some patented techniques to make the tiny farms possible. The resulting combination of IoT, Big Data and cloud analytics is akin to “Farming-as-a-Service,”. Infarm’s modular approach affords the ability to keep adding more farming capacity in a not entirely dissimilar way to how cloud computing can be ramped up at the push of a button.

Introducing “farming as a service,” INFARM has launched what it calls “the first in-store farm in Europe”. At Berlin METRO supermarket location.

Chemical pesticide-free and prioritize food grown for taste

The plants themselves monitored by multiple sensors and fed by internet-controlled irrigation and nutrition system. It uses every centimeter of space.  In addition, a matrix of sensors collect and record data from each farm so that Infarm’s plant experts and tech team can remotely monitor crops and optimize the plants growth in real-time or troubleshoot any peculiarities, such as a change in atmosphere.

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When new type of herb or plant is introduced, Infarm’s plant experts and engineers create a recipe or algorithm for the produce type, factoring in nutrition, humidity, temperature, light intensity and spectrum, which is different from system to system depending on what is grown.

In contrast, the Infarm system chemical pesticide-free and prioritize food grown for taste, color and nutritional value rather than shelf life or its ability to sustain mass production.