Vivobarefoot, a sister company of the legendary footwear brand Clarks. The company has just launched its new running shoes Vivobarefoot Ultra Blooms. Finally to release in July the world’s first shoe made from algae biomass.
The algae shoe launch in collaboration with Bloom Foam. An eco-crusading team based in Mississippi who define themselves as the world’s first plant-based, high-performance solution to synthetic and petroleum-based flexible foams.
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San Diego Company Bloom collects algae from waterways, removes moisture and adds polymers to create ‘Bloom foam. The Bloom Foam created by harvesting algal biomass from freshwater sources at high risk of algal bloom. The reason Ultra Blooms are ultra-cool out of natural materials. They’re made out of algae, which grows in excess in rivers, lakes and coastlines and can starve local marine life of oxygen.
Every pair will re-circulate 57 gallons of filtered water
In addition, the company claims that every pair will help re-circulate 57 gallons of filtered water back into natural habitats. Prevent equivalent 40 balloons full of CO2 release into the Earth’s atmosphere.
Now, with his new $75 Ultra Bloom sports shoes, Clark doesn’t just want you to ‘feel the earth’ beneath your feet, but to invest in it. Made out of algae-born ‘Bloom foam’, limited to one color option Algae green.
Moreover, perforated shoes are soft, lightweight and flexible also worn on land, through rivers, or in the sea and when you take them off, they scrunch up neatly into an easy-pack ball. As effective as cushions used in standard sports shoes, also a cheaper alternative
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Meanwhile, Companies like Rothy’s, New Balance, and Nike have tried to make shoes with up cycled plastic water bottles. This year, Reebok created a shoe with soles made from dried corn kernels.