Salesforce releases its artificial intelligence capabilities to social media marketing, deploying Einstein Vision within the Salesforce Marketing Cloud Social Studio.
Already, marketers use Social Studio to engage with their customers on social media, publish posts, and track consumer sentiment on various social platforms. Now, marketers can use Einstein Vision to more effectively track image-based social media posts.
Currently, Einstein Vision for Social Studio available for Twitter and will later available for other social platforms. It gives marketers access to four types of image libraries, including two million brand logos, 60 scenes, 200 foods, and 1,000 objects.
“What marketers have been telling us is that social has really turned into a visual medium,” said, Salesforce’s Robert Begg. Marketers need tools that help them figure out in a way that’s more automated than having every person going through all those images.
Social Studio is one of several areas where Salesforce integrated Einstein this year. When it comes to social media analysis, image recognition certainly value. Last year, Deloitte predicted that people would share or store 2.5 trillion photos online in 2016.
There are three big use cases for Einstein in Social Studio. First, marketers can use it for consumer insight to learn about what kinds of people are posting images of their products or brand logos.
Marketers also use it to simply track usage of their images and logos. For instance, if a company sponsors a major event like a music festival, it could use Einstein Vision to track all social media posts from the event that include any imagery of their brand.
Additionally, the tool should help with customer service, enabling marketers to quickly spot inquiries about a product or other requests for help that include relevant images.