Microsoft rebrand Windows Store to Microsoft Store

Microsoft rebrand

Microsoft has quietly rebranded Windows Store, the flagship store for apps and games, to Microsoft Store.

Besides the name, nothing much has changed as part of the rebranding, news site MSPowerUser reported on Friday. Users will, however, notice a new logo for the Microsoft Store, which instead of Windows logo, now has Microsoft logo.

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Users who haven’t signed up for Windows Insider program won’t see the change yet. We’ve reached out to Microsoft to comment on the reasons for the rebranding. Update this copy once we hear back.

Windows Store sells only apps and games

Microsoft hasn’t made any announcement about the move, but the rebranding of Windows Store is in line with some of its previous efforts to align its online and brick-and-mortar stores. But the company may have bigger ambitions in mind. The company calls its online store as Microsoft Store Online, for instance.

According to a report from earlier this year, Microsoft plans to expand the item offerings of Windows Store. But according to a report, the company wants to add music and movies and TV shows on Windows Store as well.

It has speculated that Microsoft may use Windows Store or Microsoft Store. As it is called now to sell its hardware products as well as those of third-party companies. Microsoft Store Online already sells a range of products including hardware products like Surface and HTC Vive Virtual Reality System.

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It wasn’t immediately clear when would the company change the name of Windows Store to Microsoft Store on mainstream, stable version of Windows 10. The company plans to release Windows 10 Fall Creators Update next month.