New AT&T integrated communication tool improved voice and video calls for SMBs

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New AT&T integrated communication tool

AT&T integrated communication tool

AT&T’s Collaborate Enhanced Mobile, a unified voice platform, is now available for businesses. The tool will combine voice, messaging, video, and conferencing into one space, available to employees.

Customers can use a “network-based native dialing experience,” means doesn’t need to download an app to speak to someone using the platform. The calls use the VoLTE network, giving a higher quality of service without using data.

According to AT&T, combining these communication tools, companies face fewer problems, such as missing calls, or customers being rerouted or needing to call multiple numbers, leading to better customer service.

Employees will use their cell phone as office phone, with a combined voicemail inbox. The integration allows for increased reachability, leading to better customer service and more efficiency.

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Additional features

Adding some features includes a voice response system that automatically routes calls, and a caller ID that protects employee information by showing company information especially helpful for mobile employees using their personal cell phone for work calls.

The new platform is suitable for SMBs and startups because it is cheaper and easier than running separate phone lines and communication systems. It may also easier than workarounds that utilize free services, like Google Voice. It streamlines nearly every aspect of business communication, freeing up employee time while improving customer service and the business’s brand.

For businesses with a mobile workforce, managing different phone lines, voicemail boxes and simply staying in touch with their customers and each other can be time consuming, said, Roman Pacewicz, chief product officer for AT&T Business.

AT&T’s competitor T-Mobile introduced a similar tool, DIGITS. DIGITS allow one phone number to use on multiple devices. Before big name cell phone providers, free services like Google Voice, startups like Grasshopper, and apps like GoDaddy’s SmartLine offered centralized virtual phone systems.

Video: [TechRepublic]

More information: [AT&T]