Facebook new face recognition feature on photos,videos,tags

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Facebook launched a new facial recognition system that protects by detecting your presence in someone else post.

If anyone uploads a photo of you even without tagging with actual names. You get alerts and users have ability to approve or to disapprove the post for publishing. Meanwhile, you can choose for it to be untagged without their names, or contact the person who uploaded the photo.

In a statement, Facebook said it was making the feature optional to allow people to protect their privacy, but admitted that some people would want to be notified of pictures they might not otherwise know about.

people who opted in will get notification from Facebook if photo of them uploaded. Joaquin Quiñonero Candela, director of applied machine learning at Facebook, said the optional tool ‘people better manage their identity on Facebook using face recognition’.

Facebook ‘on/off’ switch

Its new system works by creating a template of a person’s face by analyzing pixels from photos where the person is already tagged. It then compares newly uploaded images to the template. However, facebook deletes the template of anyone who then opts out. Rob Sherman, Facebook’s deputy chief privacy officer, said in a statement.

The company plans to add an ‘on/off’ switch. To allow users to control all Facebook features related to facial recognition, Sherman said. ‘We thought it was important to have a really straightforward way of controlling facial recognition technology.’

Moreover, the new features not available in Canada and Europe. The lawmakers in those regions are especially wary of facial-recognition technology.