Spotify launches a new multimedia feature
Swedish video streaming service, Spotify launches a new multimedia feature ‘Spotlight’ that adds visual elements to podcasts.
The launch of Spotlight will highlight stuff from Gimlet Media, Crooked Media, Cheddar, BuzzFeed News and others. Also include, original series created by Spotify itself, similar to RISE, Secret Genius and its Spotify Singles session series with various artists.
Spotify differentiate its podcast offering
However, this new tech configuration could be an approach to help give it a boost. It could also help Spotify differentiate its podcast offering, among legacy leaders like Apple Podcasts, which still dominates in terms of overall market share.
Spotlight will present substance in playlist design, which visual components accessible on gadgets utilizing the Spotify application. It’s somewhat similar to the rich media MP3 podcasts that a few makers set aside to the opportunity to assemble, which have progressively changing collection work of art, and additionally implanted connections, part markers and that’s only the tip of the iceberg.
These aren’t supported by each podcast player, however, it’s uncommon that podcast makers will set aside the opportunity to build them in. Spotify’s Spotlight will include photographs, recordings, and content notwithstanding sound, and is taking off to U.S. clients first.
While, Spotify launches similar to spotlight feature in 2013, which also used playlists. But, spotlight is very different kind of thing at music and artist commentary.
Spotify’s trials with podcasts are intriguing. However uptake and appropriation will be the genuine test.