It just got a lot easier to direct people to Soundcloud releases via Instagram. The social media platform announced that users will now be able to share links to Soundcloud through Instagram Stories.
The integration works in the same way that it does with Spotify, which Instagram integrated into their Stories earlier this year. To share a song to Instagram, users simply click the share icon on Soundcloud and pick Share to Instagram Stories.
From the soundcloud end, viewers will see a button that says Play on Soundcloud. Clicking the link will open the Soundcloud app on their phone. While Spotify and Soundcloud have integrated with Instagram, their two main competitors who absence tier for free access have not. There is no word yet if we will see Apple Music or Tidal links on Instagram in the future.
Instagram Integrates Soundcloud
According to Soundcloud tens of millions of posts to Instagram every month consist of workarounds attempting to get users to leave the app to listen to music. The streaming platform said that users can post screenshots of their latest songs to promote them. This new integration with Instagram gives a much more direct way to send listeners to their latest releases.
Soundcloud started as a way for musicians to collaborate or talk about works-in-progress. The untrammelled nature of the platform quickly turned it into a home for up-and-coming musical acts. Who wanted an easy way to distribute their music. The overabundance of young rappers trying out new ideas and sounds on the platform ended with the platform lending its name to an entire genre Soundcloud Rap. Though many of those rappers have moved on to bigger and better checks, the kids following them will have it a little easier, being able to point fans directly to their new tracks via Instagram.
The feature is available now through the most recent releases of the SoundCloud only and Instagram mobile apps for iOS and Android. For music lovers, this is another opportunity to discover new beats. For artists, it’s another chance to promote there SoundCloud tracks in an even easier way.