Today’s tech news: Apple cuts iPhone 11 Pro Max orders

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Now that the iPhone 11 series has been on sale for one month. Apple is reportedly adjusting the production orders for its latest phones to better accommodate demand.

The latest research providing a very pessimistic view of Apple’s business, claims the Cupertino-based company is on track to sell a combined 70 million both iPhone units by the end of 2019 thanks in large part to the success of the $699 model. 

Since it first launched in late September, Apple is believed to have shipped 12 million units of the standard iPhone 11. This figure is around 15% higher than the first-month sales of its predecessor Apple’s iPhone XR which was released exactly one year ago and is the main reason production orders are now being adjusted to include an extra 1.6 million iPhone 11 units.

Break down the iPhone 11’s performance by market but previous reports suggest the device is selling extremely well in China, where overall iPhone demand was reportedly up by 230% in September. The Californian brand has also experienced a sudden increase in market share globally thanks to the flagship’s popularity across Europe, Japan, and Australia.

Numerous reports suggest the iPhone 11 Pro and iPhone 11 Pro Max are outperforming expectations in the US and around the globe but Jun Zhang has a noticeably more negative take on the situation. His latest research indicates the premium devices are actually a bit of a sales disappointment. To be specific, Zhang says sales of the iPhone 11 Pro series are currently down 15% when compared to sales of last year’s iPhone XS lineup. Because of this, Apple is reportedly planning a revision that’ll see iPhone 11 Pro Max orders decrease by around 2 million units.